The Research & Development agenda in universities, particularly around creative and cultural products and services needs to be strengthened and commercialized so that we can create scaleable companies that can contend with Google, Microsoft, Apple etc.
State intervention in funding streams and academic insularity needs to be re-thought and R&D should be enterprise-led with real focus on markets .
A curricula for Digital Skills should be enforced and standardized Europe wide (much like ECDL was) to ensure that everyone in Europe has a basic level of digital skills to engage in cultural and creative content online.
Funding for the Creative and Cultural industries must be re-thought.
Creative and cultural content needs to be aimed at the market and informed by the market. Whether this is match funding, venture capital, or incentivising organizations who distribute state funding, we need to create a healthy, self-financing creative and cultural industry that in turn can be potentially levied for supporting non-commercial or risky creative and cultural endeavours. We need to overcome the over-reliance on state-subsidy among the industry.
EU must create a single market for digital content.
EU legislation needed to ensure that “rights clearance” is standardized and that the European market becomes an open, transparent marketplace for the delivery of content services.
Archiving and digitization standards need to be set – in terms of metadata, semantic web ontologies, digital rights management, copyright ownership, watermarking etc. This will help make Europe a global leader in terms of digital content as well as ensure the ease of distribution of the content.
Read More: Neil Leyden’s Response