In order to allow the development of the Culture and Creative Industries, a focus is required on the development of core skills that will ultimately support greater sustainability in the sector. Having recognised the limited opportunity and investment in continuous professional development in the CCI’s, Business to Arts has long provided access to training for cultural organisations.
In 2009 this training was restructured to formalise the development of skills in a specific area (fundraising) with a blended approach to training developed to include coaching, classroom training, briefing sessions and online training, with the added dimension of facilitating collaboration within the arts sector. This programme is predominantly funded by a private sector foundation.
In the first six months of this programme 54 cultural organisations engaged with the programme and within 9 months funds generated (and attributed to enhanced skills) exceeded the value of the investment in training by a third. This is, of course, a long-term programme and over time we would expect the funds generated to be many multiples of the cost of delivery.
Programmes such as this can be simply extended to include a wider portfolio of skills and the blend of delivery methods allows for the effective utilisation of technology while enabling participants to select the most appropriate learning modality.
In large organisations it is a given that success can only be achieved by ongoing investment in talent, but in the entrepreneurial, smaller-scale and lower-budget CCI’s this area is often neglected. If we are to create an effective, impact-led sector then a focus on skills is essential.
Re. Content is King – PLATFORMIRELAND.ie
Ireland is at the forefront and leading by example in technology, the arts, innovation and creativity, as the world first investor in a dedicated online channel for the professional Irish arts. platformireland.ie was trialed with funding from the Department of Tourism, Culture and Sport in partnership with forty leading Irish arts organisations including Druid, IMMA, Rough Magic, Opera Ireland, ICO, the IMC, Cois Ceim, TBCT, Project Arts Centre, Poetry Ireland, Feenish Productions, Bandit Films and many many more. PLATFORM IRELAND is now moving to the next stage – an 18month development phase to trading (yes enterprise and the arts!) … to include a virtual cultural archive, newsround for the domestic arts sector, and live events including opening nights of theatre, opera and music events….Its about its about lowering the access threshold for audiences, income generation for the professional arts sector, promotion and marketing, documenting our world, live entertainment, a showcase,…intersectoral (arts, technology, legal, audio-visual, new media ) and intrasectoral (cross artform) engagement and job creation – all island….its function is to engage, inform and entertain..platformireland.ie is one working example of innovation, culture and creativity…